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Western Star Trucks

Western Star Trucks

Western Star is a premium brand within the Daimler Trucks North America family that manufactures heavy-duty trucks. Every year, they create a special edition calendar for their dealers. For 2018 we created a calendar themed Spirit of Tough, showcasing each model with a spirit animal. My role was to design the title of the calendar as a logo mark, which will appear throughout the calendar.


Role: Designer / Creative Director: Jeff Nichols + Steve Cox / Agency: HMH Agency

 
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The final mark selected is bold, rugged and versatile, matching Western Star's brand attributes, and powerfully representing the twelve strong spirit animals seen inside the calendar.

 
Cover Concept Art: Gavin Peterson

Cover Concept Art: Gavin Peterson

 

Explorations

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