Hanabi Paper Goods
Born out of my love for beautiful paper, Hanabi Paper Goods is an Etsy shop I opened where I make simple and thoughtful paper products for people to use.
Finding a distinct and meaningful brand name that wasn't already taken was a difficult task. After many lists of possibilities, I landed on Hanabi Paper Goods. The word 'hanabi' means 'fireworks' in Japanese. It's from a song I love by Nujabes, titled After Hanabi, full of jazz and hip-hop vibes. Throughout the track you can hear sounds of excitement and fireworks.
I wanted to build a cohesive brand story, so I chose colors that were reminiscent from a night of seeing fireworks. The night sky, sand, and light hues from fireworks.