GK Elite Sportswear
GK Elite is a gymnastics and cheerleading apparel company, recognized globally for being worn by Olympians and World Champions for over 35 years. My challenge was to redesign their website in a way that gives athletes and coaches an easy and enjoyable way to shop for athletic wear.
Role: Designer / Creative Director: Bob Vandehey / UX: Kathryn Stoddard / Agency: Pollinate
To showcase the vibrant product designs in the best light, we emphasized a simple layout throughout the website. To bring in the brand colors, we created a stage for the type with a colorful image treatment using chalk dust texture, tying back to the chalk gymnast use for grip strength.
We expanded the use of GK Elite's extensive brand colors as a grid of color blocks as well to distinguish shopping categories.
The GK Elite Sportswear website redesign has been signed off and is in still in development.
Photoshop / Illustrator / InVision